The Dos and Don’ts of crisis communications

It’s no secret high-profile CEOs and senior leaders are subject to scrutiny and pressure from the public, shareholders and media. We’ve seen this at play with Qantas, Optus and most recently, Woolworths. The implications are huge. We’ve seen leaders at the top buckle under the weight of pressure, react with knee jerk emotion and suffer from reputational damage spurred by public outcries, poorly planned media interviews and senate inquiries. These cases serve as a lesson for leaders and brands highlighting the need for personal brand and crisis management plans to pre-plan damage control in times of crisis and challenge. A good plan minimises drama and protects reputation, building trust and confidence in a brand. 

The last few months of high-profile resignations and sudden retirement announcements have exposed the lack of strategy and planning required during periods of crisis and unwanted consequences. As the adage says, it takes years to build a strong brand but seconds to destroy it.  

In this webinar, Sharon Williams, Founder and Head of Strategy at Taurus Marketing, explores the do’s and don’ts of personal brand and crisis communications, including how to navigate and manage a personal brand and key considerations to avoid reputational damage.